6 Video Blogging Lessons That I Learned The Hard Way
1. Accept the errors
See the picture above? The slide in my video has a typo. It should say "11," like the title of the post. I hate that mistake. When I started, I stressed over every mistake I made, and I was so full of self-doubt that I had to have my girlfriend join me on camera so I could relax. Now I've learned to let it go and I enjoy the process so much more.
2. Editing is murder
If you want to commit to a posting regularly, don't plan on fancy editing. I don't care how easy and fun it is to use all the professional-looking features your editing software has. After a few months, spending all day editing will drive you bonkers. It's about the content, not the special effects.
3. You won't be famous
Just because Gary Vee started out in Jersey and ended up on Conan O'Brien doesn't mean you will. But if you're talking about something you believe in passionately, even if doing it on video won't make you famous, it really will help people connect with you so much more than if you were just text on a page.
4. You're going to be crappy
Guy Kawasaki told me when it comes to startups, you need to take the attitude of "Don't worry. Be Crappy." In video blogging, you have to have the same approach, but it's harder, because it's your video, your face, your communication that's coming out crappy. Sucks, but you have to accept it. Be crappy today so you can be incredible tomorrow.
5. Find the "it"
My life got so much easier when I sat myself down in a quiet place and asked myself "what do I really care about so much that I won't care about how crappy I look on camera, how many small typos I might find in my work, what people think of the way I look, how cool I sound, etc?"
I found "it." My "it" is that entrepreneurship is so important that people who take the risks involved need to be encouraged to keep going and supported with ideas.
And now, when I'm unsure of my finished product, I don't ask myself, "did the video I shot look good?" I ask, "did I communicate it?"
6. I don't know it all
The more I put my videos and ideas out there, the more help and input I get from total strangers who believe in my mission and want to support it. So if you have any ideas/feedback/anything tell me. I'm still learning how to communicate with video.
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