People don't care as much about being green as they claim to.
"Do me a favor. In the next week, or even better, next month, watch your purchasing decisions. How often do you pay more for something that you perceive to be green?"
--Tom Szaky is co-founder and Chief Executive Officer of TerraCycle, Inc., producer of the worlds first products made from and packaged in waste.
Bottomline, don't environmentally-friendly products still have to compete on quality, price, etc? Eco-friendly seems to be just another feature. Don't you think?
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environment
marketing
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